Hello Unique People
You have your products, and you are ready to make that money. The problem is, where are the people who are supposed to be spending their money? The last blog, I talked about advertising and more advertising. You can never do too much advertising. Advertising is an ongoing part of selling that you will have to keep spending money on. There are so many ways to advertise. One of the things we did was go to a flea market.
I had done flea market selling years ago in the Poconos, and it was very fruitful in terms of making money. Here in New Jersey, the way this flea market worked was there’s a line up time, where people would try to get there at that time, so they can get the space and area they wanted. The lineup time for Saturday was 6:30am for the outdoor area. We had packed the car the night before, so all we had to do was get up at 5:00am, get ready, and walk the dogs. This was our first time, so we didn’t know anything about areas or spaces. We got there about 7:30 and the weather was cold, cloudy, and windy. There wasn’t any line, and a lot of spaces were already taken. We finally found two spaces that weren’t far from the indoor part of the flea market. This particular market has outdoor and indoor selling. You pay more for indoor, and usually the owners of the flea market wants a year commitment. The next thing is the fun part, unpacking all of your merchandise, and setting up so people will get the best views from across a table. The setting up part can take from 30-60 minutes, depending on how fast you unload your car and whether you know how you want to display your items. We unpacked and sat, waiting for customers. It was cold out, so I went indoors to get warm, and discovered that was where all the customers were. The indoor sellers were making a killing, and all of the outdoor sellers were just cold. There were a few stragglers that did come and look, on their way into the indoor market. We might have made 2 sales, before we got tired of things blowing all over the place and the lack of foot traffic. Then, the next fun thing happens, which is packing up all of your merchandise and fitting it all back into the car. This was a lesson learned, on many levels; check the weather and get to the flea market early to get a prime spot. The next blog, I’ll talk about our second trip to the flea market. Have a safe week.