Let me say it again, advertising is how you bring money into your business. If you don’t spend money on advertising, you might as well close the doors to your business right now. I am adamant that you need to use a portion of your money for advertising. If you have been following my blogs, you know that my spouse and I have had many of those turn-your-back-to-me nights, and I-don’t-want-to-talk-or-look-at-you because of advertising. It may seem crazy to you but I can be very strong willed when I believe in something. I believe in advertising. She seemed to think that all our money should go into buying more products. I screamed at her one day, saying “Buy more products when we haven’t sold the products we have!” – it was like that, really. We had limited funds, and buying more products was insane to me. Let me tell you right now that advertising by flyers, postcards, ads, or whatever you choose will let people know your business exists. When you have a nice website and you got awesome products, how are you going to get people to go see that nice website and awesome products? Please tell me if you know some other means than advertising. She finally started to advertise by putting the Unique Things website on Groupon, Ebay, and Facebook. I will tell you that there are places that will promote your website for free. You just have to take the time to look for those websites. I will also say that there is no guarantee that you will sell more, what I do guarantee is that people will know you are an option to buy from. We did get some sales from Groupon and Ebay, but no, we didn’t get a lot. Our advertising didn’t stop there. We had UPS send out postcards, which I was excited about. However, there is no way to gauge if it’s successful unless you can ask buyers how did they found out about your business. It didn’t generate any sales for us, but I think I’d like for us to send out postcards again around the holidays. The other thing about advertising with limited funds is timing. You should think of the times when people do a lot of shopping, like Christmas or Easter. When you have limited funds you can’t afford to throw away money so use holidays to spend on advertising. We have started to practice the idea of holiday advertising. I’ll let you know if it works for us. I recently put Unique Things on Instagram and Google Plus as a means to get our name out there. The other thing about advertising besides timing is repetition. You can’t advertise one time and, because you don’t get a sale, you say “That’s it”. It takes time for you to be a familiar brand that people will recognize and trust. Here is my question to you. Is it better to advertise at one place repeatedly, or should you advertise one time at many places? I’m looking for your opinion to see if you are like me, or my spouse who believes that advertising at many places at least once and, if it doesn’t at least generate views, you should move on. Yes, advertising takes away from buying more products, but if you don’t allocate funds for advertising then you will have products sitting around with nowhere to go. I hope you take the time to look at different ways to advertise. Remember, with limited funds timing is very important. You can’t time shoppers no more than you can time the stock market, but you know that your best chances of a sale are big holidays. With the stock market investing in companies with a proven track record, this is your best bet. The point is selling or stock market you have to take a chance but you can limit your loses by going with something you know like Christmas. In the next blog, I will show you some upcoming products for the holidays. I hope you got a little knowledge about advertising from this blog.