Indiegogo The Other Secret Site

 
Indiegogo works basically as I stated in the previous blog. 

What’s a Crowdfunding

A crowdfunding site is where you try to back a project’s vision with other people’s money. The projects that are backed can be almost anything, and they come from anywhere in the world. The Indiegogo site listings consist of a person or group of people who start a campaign and the backer(s) who pledge the money. This blog discusses the technology section of the Indiegogo site; however there are other areas, where you can either start a campaign or become a backer. A campaign starts with an individual or group of people going on the Indiegogo site to raise money for their project. They tell you about themselves, how the money they receive will be used, and how their vision could become a finished product. The campaign owner will setup different tiers for pledged money, with a month and year of when that tier should receive the finished product. When you pledge early in a campaign, you can be part of an early bird tier, which usually means that you will receive a perk for contributing early. The campaign owner will show a process timeline from the beginning to the end of the project. There’s a section in each campaign for questions and comments from people pledging to interact with either the campaign owners or other backers.

The Backer

The person pledging money on a project is a backer for that project. A prospective backer will usually look over the information about the person or group in charge of the campaign. He/she then has to decide, if backing, which tier level he/she can afford. A backer pledging takes into consideration the month and year that the item should be received, because no one wants to back a project that they won’t see for 5 years. The projects I’ve seen, or backed, on Indiegogo usually have no longer than a year for completion. When you’ve made your pledge, then you’re officially a backer of that project, and then the waiting game begins until you receive your finished product. During this time, a good campaign owner will keep his/her backers happy with continuous updates of the project. There are many campaigns that are not produced, because backer participation is very low in funding.

Good and Bad Campaigns

My experience with Indiegogo is that very few projects actually finish within the projected timeframe that is given. What, backers or potential backers, have to remember is that most of the campaign owners are novices regarding what has to be done to bring a project to fruition. They are probably good in their field, or complement each other’s talents well as a group, but having never done anything of this magnitude there are bound to be errors. I find that most of the factory work on these projects is being done in China, and campaign owners probably have no experience dealing with the Chinese way of working.

When projects have gone over the date of delivery, the backers start to get very nervous because there is no recourse if a campaign owner decides to take their money and run. You, the backer, can make all the comments you want on Indiegogo, or even report the campaign owner to the BBB, but the bottom line is you’re out of whatever money you pledged. Indiegogo is testing allowing backers to buy insurance for projects. I have been party to a campaign scam for a router that could control every connected device in a house. This router had a completion date of December 2014, so we the backers were looking for it as a nice holiday gift. The campaign owners had setup campaigns on two crowdfunding sites, and when they were fully backed, they setup up a third product website to give all of those who hadn’t backed another chance. A campaign owner will usually setup a product website after their campaign is fully funded so that was not unusual. The only difference between backing the project on Indiegogo and backing the product off the website is you’re getting it sooner, with any promised perks. The campaign owners for this router provided no updates or any information at all when contacted. There was speculation from the backers on both crowdfunding sites on what happened to their money. I found out that the campaign owners were two brothers who went to jail for an unrelated matter. You just never know if a campaign owner is legitimate, or if he/she can actually complete the project, due to variables within.

Scanadau Scout

The item you see pictured is the Scanadu Scout, a medical device that is hoping to get FCC approval. I am part of one of the biggest medical trials for data collection with a device of this kind. The campaign owner hopes that one day this device can be used by the everyday person to check his/her own blood pressure, oxygen, heart beats per minute, and temperature

The latest project I’m backing is new on Indiegogo. It’s a projection clock that I’m scheduled to receive in December 2015. This clock is supposed to show you social media notifications; weather, location, short messages, and you can customize the projection that you see. Users will control all of these features through their smartphone from anywhere. This turned out to be another scam. The campaign manager gave us very sporadic information during the campaign, and once the campaign closed we received no information. Indiegogo has other campaigns areas you can either start or back in music, health, gaming, and films.

Who Is Indiegogo?

Danae Ringelman, Slava Rubin, and Eric Schell started Indiegogo in 2008, with a headquarters located in California. Indiegogo is one of the first crowdfunding sites to let people ask for money to back projects. Indiegogo makes money by charging a 9% fee on contributions, of which 5% is returned if funding is met. Indiegogo also makes money through PayPal and credit cards

Indiegogo provides a way for new ideas in technology, as we move into the smart things era. You will be amazed at some of the projects you will find and some may be hard to resist. I know that every time I visit the Indiegogo site, I’m opening my wallet to pledge.

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The Secret is Outa

There’s this concept online called crowdfunding. Crowdfunding is, in basic language, a group of people that buy into an another individual/company idea. I mean buy as in money and buy as in you like what they are selling. I actually can’t tell you how I got involved but believe me it had to be something I saw online that made me say “WoW’. I was working then though money was tight but what I saw made me say “ I gotta have this” the problem was my spouse who wasn’t my spouse but we were dating and living together. I knew the spending money on a watch was not going to fly. Yes, the first geeky item I pledged to was a watch. This watch connected to your phone and you got notifications. This was before smart watches were the rage. What I did was I first talked up the watch by saying how it could keep me from missing messages on my commute from New York to New Jersey. Well, that didn’t work so I did what I knew was fail proof; it was an early birthday present to myself. While I was wheeling and dealing with my spouse on this watch I went to my new found website of geek items and saw another watch. This time not only could I get notifications but talk into it. Dick Tracy here I come. Now, I’m talking about two watch well I only have one birthday so how could I get her to see things from my point of view. Nope, it wasn’t going to happen so I did the unthinkable and just kept my big mouth shut. The website that had grabbed my attention and had me not mentioning it was Kickstarter.

 Kickstarter
Kickstarter was started Apr 2009 by Perry Chen, Yancey Strickler and Charles Adler. The Kickstarter headquarters is located in New York City. Kickstarter is very user friendly site for the project owner and backer. Kickstarter responds to questions and problems about their site very quickly and you can respond to the project owner by clicking on the comments section or emailing him/her through the website. The comments area is also a place to interact, not only with the project owner, but with other backers during the course of the project.
Kickstarter has a global community of people from more than 220 countries and territories. Roughly 35% of successfully funded projects now come from outside the United States, as do 45% of backers. Together, these backers and creators use Kickstarter to reach across borders and shape culture into what they want it to be, rather than accepting it for what it is. And as ideas from different cultures collide with one another, they inspire new conversations, creative approaches, and cross-cultural connections.

Kickstarter Project Manager
I will discuss the technology area of Kickstarter; however, there are many types of project that you can back, such as films, music and books. The Kickstarter site enables people to discover and back as many projects as they believe will become a reality. When a person or groups of people decide to start a project on Kickstarter they must first build a project page, which includes a video with description explaining their project. The next step for the project owners is to provide information about their budget and a timeline from beginning to end of the project. The project owners then must decide what kind of rewards they will be offering such as a choice of item color or engraving the item with the project name and year. The rewards are given when the project funding reaches certain milestones. Project owners have to keep in mind that they pay for all offered rewards to backers. When project owners think about the funds necessary to bring their project to fruition they must consider everything because Kickstarter will not let their project become a reality if the funding goal is not met. A very important part of the project is promotion. A project needs active promotion because a project no one knows about will never get funded. Kickstarter’s fee is 5% with an additional 3 to 5% for processing payments. If they don’t meet their funding goal they owe nothing.

Kickstarter Backers
There are different tier amounts that a backer can pledge. When a backer pledges early there is usually a perk from the project owner as a way of thanking a backer for coming aboard early. The different pledge tiers not only tell you the item but an estimated month and year to receive the item. The shipping information will also be listed in each tier box along with any accessories that might be given. The project owner, once he/she has met the project funding level, will give their backers updates as the project develops through each stage. Backers like to know they’ve made a wise decision in backing a project and hate it when shipping has to be pushed back time after time. My experience with Kickstarter is that projects are always pushed back for different reasons. The project owners try to give realistic shipping estimates but a project of this magnitude is new to many of them and they are not prepared for the problems that arise. You the backer have to be aware that there are scam artist that will go through the motions of creating a project but once funding is met and they receive their money you never hear from them again. There is really no recourse for backers when a project owner takes the money and doesn’t fulfil his part of the deal. Kickstarter backing is partially about being first to get an item that no one might know about or even envisioned. As I stated not all projects make it to the backers. Example of this was a watch that I pledged for my daughter it was supposed to be the thinnest watch out in 2013. The company wasn’t able to make the watch because they encountered to many hurdles they weren’t prepared for. I recently received this letter informing us they after liquidating all their assets there was no money to give to backers.

Some might think this is throwing away money because these projects aren’t cheap and if a project fails you can’t get your money back. I think of it like this its no risker than the lottery or going to the casino. You never know when you’ll hit the jackpot. There is a certain rush you get as the months go by waiting for your reward to make it from project manger vision to you. The next blog I’ll talk about my other secret website and tie it all together to Unique Things.

Hello World

Come on this journey of my spouse and I, as we face the challenges and rewards of starting a business on a shoestring budget. I’ll make it funny and informative as to the ins and outs, on how deal with your spouse during the Startup phase.
I’m retired with too much time on my hands and she’s got one foot out towards retirement, but in reality it’s still months away. If you haven’t figured it out, we’re no spring chickens.  I did mentioned we have two dogs, one who needs all your attention and the other sleeps all day and then at night wants to play.
For anyone who’s surfing the net and you come across our blog, stay for a while and check us out, I’m sure you’ll have plenty to laugh at. Hope to see on our blog.