Holidays and Family

Glance Clock-not your ordinary clock. Get your notifications while glancing at the time. Uniquethingsonline.com

The holidays have come and gone, and for Unique Things, we were hoping for big money. Did that happen? Nope. While we did make some money, it wasn’t the hundreds on hundreds of dollars that we thought we’d bring in. I have to take some of the responsibility for not getting the word out. My mother got very sick, so the last thing on my mind was Unique Things. K and I did talk about what was going on, but I just wasn’t there to give her the push she needed to stay focused. Up until the time my mother got seriously sick, we had reached out to Valupak for mail-outs, scheduling a meeting with the representative for our area, but for one reason or another we could never get together. A Valupak, in case anyone doesn’t know what it is, is an envelope that comes in the mail full of discounts and business advertisements. They used to come every week, but it’s been some time since we’ve gotten the Valupak in my area.

What we were able to get out was business advertisement distribution through UPS. You pay based on the number of locations you chose to target. The target locations could be a mixture of houses and business, or just houses. You design your own postcard, or they can assist you. The price was in the $400 price range for the mixture of businesses and houses we chose. The bad thing about UPS mail-outs is you don’t know when they actually get sent, and there is no way to know how many customers visited Unique Things from the postcards. It was November, and the sales were trickling in, but we weren’t as focused as we should have been. K decided that not knowing how much visibility came from the postcards was to huge a problem,so she didn’t want to do that again. She decided to try Facebook ads, but the money for that was adding up from clicks and impressions. We just couldn’t afford it. I was no help my mom was getting sicker, and I had moved to her house to help my sister.

You just don’t realize how much impact your family life can have on starting a business. I realize now that family life has a great impact because it can take away your focus and drive. When things are wrong, you just don’t give the business 100 percent. A new business needs 100 percent of your attention to get off the ground. I just didn’t have it to give, and K was trying to keep the business afloat, while also being there for me. We had some surprise sales from Ebay and Groupon that came right on time. We were feeling depressed up until that time because it was Christmastime, and if you’re going to make sales, that is the time.

Glance Clock and all the features you will get

With all that was going on, K was still buying products, and came up with the idea to to see whether we could partner with a few of the Indiegogo and Kickstarter campaign owners. We created a form letter requesting to do business selling their products on our website. One response we received was for a product called the Glance Clock. The pictures I am showing are of the Glance Clock and all the features that you can have, just for connecting to your phone. The clock would be perfect for a small space, such as a den/office or small bedroom. I won’t say living room, unless it’s a space that covers your living room and dining room. The clock would then go nicely in the dining room part. I just want to be as upfront as possible with our products because we want satisfied customers, but more importantly, repeat customers. The Glance Clock and other unique products can be found on the Unique Things website.

Everything has calmed down family-wise, but I lost my mother during this holiday period. I’m still finding my way back to blogging, but more importantly, back to Unique Things. I hope you enjoyed this blog.

If you have any questions about my blog or any of our products, just email me at uniquethings116@gmail.com. If you enjoyed reading about how Unique Things got started, then give a read to my Retirementanddogs.blog to find out how my family got together. Be safe out there. Please look for my blog next week, as I continue to tell the story of the good and bad sides of starting A business with your spouse.

Side Hustle to Side Hustle

I know that I promised to talk about our second trip to the flea market, but I realized that I would have skipped over something that was important to K, not necessary to Unique Things or me. I blogged previously about two very different personalities entering into a business, also those two different people are married. I blogged about the importance of advertising and I’ll say it again: cut down on your products and spend the money advertising.

My spouse still had a hard time with the concept of less products more advertising. What she came up with was a side hustle to her already existing side hustle.

She wanted to sell Funko Pops. What are they? I can’t describe them, but you can see them in the pictures. I’m biased and see no value in these items, but she was again excited, not about Unique Things, but about selling these Funko Pops on the Unique Things website. Funko Pops on Unique Things was a big nope. Why? Because they are not unique to me. They all look the same; imitations of some character. I just described them, but for any more detail please refer to our website UniqueThingsonline.com. The fight begins. She gave me all of the reasons they should go on the Unique Things website, such as her collection, which had swelled to some 80 of these things was worth a lot of money. During my morning coffee, I heard again about the value of her Funko collection. I, in return, said, “Prove it sell some and let’s see if they sell for that much.” What I was trying to get her to understand was that, just because a Funko Pop Marketplace says, “Carson Wentz is worth $20″ doesn’t mean anything until you get a buyer who’s willing to pay that amount. Okay, this is where I talk about our second visit to the flea market.

We had everything packed and ready to go to the flea market, including Funko Pops. The weather was pretty good, and it was packed with vendors when we got there. We found a space, not paying attention to the vendors on either side of us. When we were about finished and I had a minute to checkout the vendors next us, I couldn’t believe it. There was a guy selling nothing but Funkos. I am thinking this is some kind of omen; not good. The second flea market experience was better because the weather was warm enough for outdoor traffic and the wind wasn’t blowing things all over the place. The people were friendly and helpful, which they were the first time too. You would not believe the first item to be sold was an autographed Herschel Walker Funko Pop. Herschel Walker had come to Fort Dix and he was nice enough to sign his Funko Pop for K. We did a lot better selling all of our items, and even though the guy next to us was selling Funko Pops, K was making a killing selling hers. I had to compromise on these Funko Pops, to be fair. When you go to our website, there is a category for those of you who are collectors of Funko Pops.

The setup and take down of all that is needed to sell in a flea market is just short of being an outdoor store for a day. It’s a pain, but once you’re there and people start coming over and buying, you forget all about the pain of setting up. The guy that was on the other side of us came very late and he sold birds, real birds. I found out he had a store, but on the weekends he shut down his store and came to the flea market. The flea market is a great place to sell. I’m not saying that every time you go out you will sell, but I will say it’s good for a weekend day when you have nothing to do and you want to take a chance on enlarging your customer base. We used flyers and business cards for people to take for future contact with us. The next blog will be after the flea market. Unique people, stay safe and blessed.

Unique Things Newsletter Vol January 2018

BEING DIFFERENT IS OKAY

A fact is that people are unique, and it is okay. Would you really want to be like the person in the next cubicle, or sitting across from you on the bus? I think not, because there would be no intrigue or mystique to you. A fact is that we are afraid of what’s different, because that means we have to take the time to invest in knowing someone who is different or unique. A fact is that bullying is being of afraid of what’s unique or different. It is easy to go along with the status quo because it means everything is the same, no effort required.

Nick

My middle grandson likes purple socks, and lots of colors. I called him strange  and he told me “I like what I like, and I don’t care what people think.” Wow, he told me. He is so right, because being unique is special, and it is just who you are. It’s not that you said “ I want to be unique.” Nope, doesn’t work like that, we are just who we are, and each of us has a certain uniqueness. It is not up to the person that recognizes he/her uniqueness to change, it’s the people that are to lazy to get to know that uniqueness who has to change. That change doesn’t just mean getting to know the unique person, but also embracing their own uniqueness. We at Unique Things embrace our gifts as being different, and we would like you to gift one of our gifts, to say to someone “ I know you are unique and I want to take the time to get to know your uniqueness.” Our gifts will not be seen everywhere, or understood for its uniqueness, but by giving a Unique Things gift you are saying so much to that unique person. Go to uniquesthingsonline.com to see our unique things. Thank you.

Some of our Unique Things.

One wheel skateboard

Charger

Message Shirts

Fake A Ling – Same As Fingerling

Moves, Squeals. We sell the playground also

Security-intercom-light-Music lightbulb.

Be sure to checkout Unique Things newsletter next month

Unique Things A New Year

I am back to blogging for Unique Things. My mother passed away just before Christmas, and it’s been a difficult road for my family. I’m trying to use blogging as therapy to help me get through this difficult time.

I left off with flea market selling and was supposed to blog about our second experience at flea market selling. I’ll do that in the next blog, but this time, I want to go in depth about some of our products. The products we sell are not your conventional gifts. These are, for the most part, products that aren’t on the market. You might see them on Amazon from a third-party vendor in China because that is where most of these ‘new era’ products are being made. These startups are working with limited funds, therefore they go where they can stretch their money – usually China. There are many times when a Chinese entrepreneur will copy the product and have it on Amazon before the startup can even get it to retail. What I want you to understand is that a Chinese copy is usually made from cheaper materials and at a cheaper price. I prefer products of good quality that will last, as opposed to a product you have to keep buying over and over because it’s cheap.

A little story. I have met plenty of people who never wash clothes. They just go out and buy what they need at a cheap price. What’s your take on good quality as opposed to cheap price? Hit me up and let me hear from you.

Anyway, back to Unique Things products. I am not only  going to let you see the product, but tell you how it works. WooHoo! You bet. I want to put the two together – visual plus instruction. I know you are going to see something that you want, but Christmas has just passed and your pockets are full of lint. Do not worry. I’m thinking of doing some kind of layaway program, so our products can be obtained by all people.

The first product I’m going to tell you about and show you is called The Story Lamp. The way it works is you download an app, and connect the cord that comes with it to a usb outlet. I’ve used the USB port on my Surface, or plugged the usb cord into a usb wall outlet and the other end goes in the lamp. Now, you have the app download and cord connected, you go into the app so it can find your WiFi. That’s it; now you can change the colors or create scenes. You can turn a glass upside down onto the ring and the colors will come through the glass. The lights can flash, strobe and fade, which are only some of the things you can do. You can also get Alexa with it or put it on a timer. The coolest thing about The Story Lamp is that it looks like a book. Your friends will be amazed when you take it down from your book case and turn the light on.

The scooter to get around on those summer days when you can’t be late for a date. It’s small enough to get through traffic and stick in your trunk. Once you take it out, you just spread the wheels apart, put in the key and you’re off. Don’t laugh, summer will be here before you know it!

The electric foldable bike. I gave one to my grandson, and he loved it, so I bought some for Unique Things. When he gets tired of peddling, he just changes to electric by the handle. It’s goes 22 miles on a single charge. It can be folded and stowed away in your trunk. It’s not overly heavy. I’m not going to front, I did take it to a bike shop to have it put together, though I’ve been told by people that purchased the bike that it’s not overly complicated to put together.

A New Year with a resolution to lose weight? We here at Unique Things want to help you. We have water bottles with a storage compartment, so you won’t lose your key on your run. We even went one step further by having a water bottle that you can put your phone in, so it’s one less item to keep up with. Wait, yes, we also have a jump rope that will count those jumps and tell you how many calories you burned. Unique people, you know you want to look good this summer, so go to our website so you can get started!

The next item I anticipate getting is a typewriter. I love this product. I know some of you might not remember typewriters, but for those of you who miss the click sound of the keys, this is for you. There is a slot that you put your phone or tablet into, which connects to the typewriter, and off you go typing. It even has a nice case to carry the typewriter in with your phone, cords, tablets, and other items you need on the go. If you think I should invest and you want to buy, then hit me up. I’m telling you, this is great!

That was just some of the products, old and new, that we have for you to give to that unique person in your life. The next blog will continue the story of how Unique Things got its start. Be safe out there.

Unique Things       Being Different Is Okay

Newsletter Issue 1

We want you to become unique become a member of our family. Email us at uniquethings116@gmail.com for 20% discount code.

Unique Things focus is getting you that awe expression when you give your unique gift. We try to make your experience shopping with us a treat just like ice cream so good you want to go back for more. Unique Things gifts are not items you will find everyday or everywhere. Be a trendsetter and shop at Uniquethingsonline.com

Featured Products

Levitating Bluetooth Speaker


Levitating Nightlight and Bluetooth Speaker

Unique Things Blog

When you think of unique what comes to mind: different. This is the core of Unique Things we want to brings gifts that are different to you. We want when people come to your home or when you walk down the street people are wondering where did you get that  from. Come and look around our website we want you to feel like family. If you have questions email us at: uniquethings116@gmail.com

Advertise. Let Me Say It Again, Advertise.

No pockets no worries put your key and ID in the secret compartment of this water bottle. Uniquethingsonline.com

Let me say it again, advertising is how you bring money into your business. If you don’t spend money on advertising, you might as well close the doors to your business right now. I am adamant that you need to use a portion of your money for advertising. If you have been following my blogs, you know that my spouse and I have had many of those turn-your-back-to-me nights, and I-don’t-want-to-talk-or-look-at-you because of advertising. It may seem crazy to you but I can be very strong willed when I believe in something. I believe in advertising. She seemed to think that all our money should go into buying more products. I screamed at her one day, saying “Buy more products when we haven’t sold the products we have!” – it was like that, really. We had limited funds, and buying more products was insane to me. Let me tell you right now that advertising by flyers, postcards, ads, or whatever you choose will let people know your business exists. When you have a nice website and you got awesome products, how are you going to get people to go see that nice website and awesome products? Please tell me if you know some other means than advertising. She finally started to advertise by putting the Unique Things website on Groupon, Ebay, and Facebook. I will tell you that there are places that will promote your website for free. You just have to take the time to look for those websites. I will also say that there is no guarantee that you will sell more, what I do guarantee is that people will know you are an option to buy from. We did get some sales from Groupon and Ebay, but no, we didn’t get a lot. Our advertising didn’t stop there. We had UPS send out postcards, which I was excited about. However, there is no way to gauge if it’s successful unless you can ask buyers how did they found out about your business. It didn’t generate any sales for us, but I think I’d like for us to send out postcards again around the holidays. The other thing about advertising with limited funds is timing. You should think of the times when people do a lot of shopping, like Christmas or Easter. When you have limited funds you can’t afford to throw away money so use holidays to spend on advertising. We have started to practice the idea of holiday advertising. I’ll let you know if it works for us. I recently put Unique Things on Instagram and Google Plus as a means to get our name out there. The other thing about advertising besides timing is repetition. You can’t advertise one time and, because you don’t get a sale, you say “That’s it”. It takes time for you to be a familiar brand that people will recognize and trust. Here is my question to you. Is it better to advertise at one place repeatedly, or should you advertise one time at many places? I’m looking for your opinion to see if you are like me, or my spouse who believes that advertising at many places at least once and, if it doesn’t at least generate views, you should move on. Yes, advertising takes away from buying more products, but if you don’t allocate funds for advertising then you will have products sitting around with nowhere to go. I hope you take the time to look at different ways to advertise. Remember, with limited funds timing is very important. You can’t time shoppers no more than you can time the stock market, but you know that your best chances of a sale are big holidays. With the stock market investing in companies with a proven track record, this is your best bet. The point is selling or stock market you have to take a chance but you can limit your loses by going with something you know like Christmas. In the next blog, I will show you some upcoming products for the holidays. I hope you got a little knowledge about advertising from this blog.

Buying a Website Versus Just Doing it Yourself Part 2

Listen to music and look cool uniquethingsonline.com

In the last blog, I discussed building a website yourself. This time, I’ll talk to you about paying someone to create your website. Having someone else create the website of your dreams seems like the perfect idea. Here I bring you the “but”… The but is that you must work just as hard, as if you’re creating the website yourself, and you may also lose vital control over making changes or editing the backend of your site. The one thing that you should want, besides a reasonable price, is a detailed list of what they will do. The other thing is knowing whether they are creating the site from a template, or building it from your ideas. A template, to me, is just filling in the blanks with content, and tweaking it as much as possible to your specifications. When this can’t be done to exactly your specifications, then comes a conversation where the web designer tries to gently persuade you that his/her idea is better. I feel that you should pay more for a website being built from the ground up, than when a template is used. It’s like getting a house built from nothing, versus a prefab where they just snap the pieces into place. You’re paying for what you get; so you need to decide what kind of website you want. You need to get estimates, because the prices run from sane to insane amounts. You should get them to show you previous websites that they built, and when possible, contact the person that bought the website. I feel that there should be, not good, but great, communication between you and the web designer, because if there is not, you’ll end up with a website that just pisses you off whenever you look at it. “Money back.” You’ll ask, and the web designer will quickly tell you about, all of the work that was done. The web designer will also point out that you should have said something sooner. Your blood pressure will go through the roof, and you’ll just want to be done with that person.

Unique Things Web Builder

Now that I’ve gone over a few things to look out for when getting your website created, this is what happened to us. My spouse was getting frustrated that we weren’t getting any customers, and thought that hiring a web designer was the answer. She never believed in what she did. I told her over and over that it was good, and what we needed was advertising. It did no good. She checked online, and got some recommendations from Facebook. She decided to use a web designer she found online for $1000. What they offered was that you could get your money back within 30 days if you didn’t like what they did. There was to be a working website within 7 days, and they would also drive traffic to the new website. She paid the initial fee of $500, with the remainder due when the website was done. My spouse did look at other websites the company had done, and thought they were okay before she paid the initial money. The problems started as soon as the initial money was paid.

There was poor communication between the two of them immediately, but at that point she was hoping things would get better. The beginning issue was about creating a website from the ground up, which is what my spouse wanted, not a prefab website. There were days when the web designer was supposed to call and never did. They had to take down the website she created, which meant no business. The web designer created a new website, but it had a new name. But, what my spouse really hated, was that she could not make any tweaks to the newly-created website. I knew then that she didn’t want to give up the hard work she had done. The more she tried to explain what she wanted done, the more they tried to tell her what they felt was best. The next time they missed a telephone call that was it for her. She didn’t care about the $500. She wanted her website back and to be in charge. They didn’t care that they made money on a nonexistent website. I was happy that she got rid of that web designer. I felt that they were more frustrating than creating the website she wanted herself.

I hope you got a little knowledge from this blog about your business website. I’m not going to say that all web designers are bad, but just be careful. In the next blog we’ll look at some more products and advertising. Be safe out there.